As the end of the year is quickly approaching, we at Ganxy figured we’d give you a bit of insight into what’s coming next year.
First: a quick year in review for 2012
Ganxy’s mission is to put more power in the hands of content creators and owners by offering them more flexibility and control with regard to how they promote and sell. During 2012, we took a number of bold steps toward achieving this.
After witnessing the success of our music product and sensing a real need in the publishing community, we decided to launch our eBook product, which had been in the making since late 2011. A big thank you to all of the authors and publishers of the world who were instrumental in providing the feedback we needed to bring the right product to market (and improve it every week since!).
We added an email collection feature to make sure that authors/publishers could connect directly with their audiences. Just last week we launched a bundling feature so that authors and publishers could have more control of what they sell and how they sell it (See an example). They don’t have to go through the efforts of combining and formatting files to make single volume omnibuses; now they can set it up by themselves in just a few minutes.
Coming for 2013
So what’s coming next year, you may ask? While we’re not going to give too many specifics (that would ruin the suspense), here are just a few of the things you can expect from us:
Advanced analytics: More than ever, analytics are crucial to successful marketing campaigns for businesses in general, and more specifically for authors and publishers. The point is, you can’t be in the dark about your marketing efforts; Ganxy is going to tell you what’s working and what’s not so you can figure out and focus on those actions that bring you success.
More Showcase flexibility: A lot of authors and publishers have mentioned to us that they’d like more flexibility with regard to how they set up and display Ganxy Showcases. Look out for some great new features to address this.
More content control: As mentioned, this year we brought you bundles to give you more options with regard to what you’re selling and how you’re selling it. Stay tuned for more features that enable you to package content in different ways to create new promotion (or sales) opportunities.
A few wild-card features: We can’t predict everything! We’re constantly listening to our customers (we love their feedback) and seeing what needs exist in the marketplace. New challenges will undoubtedly arise in 2013; we’ll be there to address them!
Bottom line: during 2013, Ganxy will continue marching boldly forward and offer tools and features to realize the vision we’ve had since we founded the company in 2009: giving authors, publishers, and anyone else out there who owns or creates content more control of their promotions and sales. To see what we mean, try it out at get.ganxy.com – it’ll only take you a few minutes to see what we’re talking about.
Happy holidays from the Ganxy team!