Authors and Publishers: It’s time to take control of your promotions and sales — Ganxy has launched!

Greetings from Frankfurt, Germany. It is with great pleasure that we announce that Ganxy has launched to coincide with the kickoff of the 2012 Frankfurt Book Fair. Whether you’re a self-published author, an author working with a publisher, or are a publisher of any size, our message is simple: When it comes to your online promotions and sales, it’s time to stop worrying about platforms, devices, and retailers and to start focusing on what you do best: creating and marketing books. With Ganxy, this is precisely what you’ll be able to do.

Over many months, we’ve had countless conversations with people in the industry, trying to understand the problems they have. In our last post we mentioned some of the many challenges that you, as authors and publishers, face, like promoting consistently, building long-term relationships, and increasing your profit margins.

And, you know what? We believe we’ve found the solution.

Introducing the Ganxy Showcase

This Showcase was created in just a few minutes. It can be embedded on websites, Facebook pages, blogs, shared via Twitter and email. You can even use it as a standalone microstore / webpage.

We designed the Showcase to engage your audience by offering a number of optional elements like a description, a preview, and more to make sure that they can first get a feel for your book and then decide if they’d like to buy. One of the things that we found while talking to authors and publishers is that video trailers are becoming more important to their marketing efforts, so we’ve made sure that there’s an option to include a video as well.

How do you sell your books through the Showcase? We’ve made it easy to include multiple retailer links so that potential buyers can choose how they’d like to get it. You can also include direct selling for your eBooks and keep 90% of net sales (see a Showcase with direct sales). We handle all the nitty-gritty details like content delivery, payment processing, and customer support.

What about connecting with your audience? Every morning, hundreds of millions check their inboxes. So we built an Email Capture feature to help you connect with them. Turn it on, and let readers send their email addresses from any Showcase so that you can start building long-lasting relationships with them (see a Showcase with Email Capture). If readers miss it on the Showcase, they can also subscribe after they’ve purchased from Ganxy. It’s your popularity or marketing efforts that have generated the attention, so make sure you can build those connections.

So there you have it. We’re sure you’re curious to know what the pricing is. We’re happy to say that you can create unlimited, fully-featured showcases for free. To get started with your first Showcase, go to ganxy.com. It takes just a few minutes to set one up.

Go and set up your first Showcase!

Thanks for reading, and more importantly thanks for using Ganxy! If you have any questions, comments, concerns, or just want to say “hi,” we’re always here at inquiries@ganxy.com.

We have some great features in the pipeline for the coming weeks, stay tuned!

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