‘Tis the season to be… Ganxy!

Fa la la la la la la la la :)

Yep, it’s coming all right. In just a month you’ll be glancing in the general direction of the nearest available fireplace and anxiously awaiting Santa, wondering what gifts he may bear this year.

Apart from stating the obvious – that the best christmas gift for anyone is of course an e-book – we have a few suggestions on how Ganxy can help you give and deliver your content to your audience:

  • Are you a mailing list? (well, not you personally, but you know what we mean…)
    How about creating an e-book bundle for your subscribers? And maybe pack a special video greeting in there as well! Since you use Ganxy, you’ll know that only your tried & true subscribers will be able to download your exclusive content.
  • Is making music your passion? Pack a few (holiday) tunes together and provide your eager listeners with a special seasonal treat. Not only will you be able to know it went into good hands, but with a little help from Ganxy’s analytics, you’ll have the data about how many ribbon-wrapped packages were actually used.
  • Your company has had yet another successful year? Why not show love for your employees by surprising them with an e-book? Even if you’re really big, you don’t have to worry about anyone from your large team having problems accessing the content – we support all devices, plus our customer guidance & support is top notch and always available (just like Santa’s elves).
  • Organizing a formal event, an informal get-together or a choir concert before the end of the year? Make it even more memorable: create printed cards that can be given away in person or in a stocking. We print and ship the cards for you, using your branding, or we’ll give you a block of redemption codes that you can affix to cards or other materials that you print. And just like all the other campaign options within Ganxy, cards can be loaded with one or more pieces of content.

We’re sure you can let your creative spirits run wild and think of even more fantastic ways to give the gift of supreme digital content to those special ones in your life, how ever many they may be.

As ever: email us at help@ganxy.com if you have any questions (well, except about Santa, he is a man of mystery after all).

And remember: Use Ganxy, be ganxy! :)

If we lost you there for a second: Ganxy is derived from the Mandarin word for gratitude and is pronounced /gæŋk’siː/

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Hurricane Le Guin: the reward isn’t profit, it’s freedom

Ursula K. Le Guin accepted the 2014 Medal for Distinguished Contribution to American Letters yesterday, from the hands of the fantasy best-seller Neil Gaiman. She has won the Hugo Award, Nebula Award, Locus Award, and World Fantasy Award, each more than once.

What followed, however, was a surprise – or rather a shock – to the black-tie attendees of the National Book Awards ceremony.

In her acceptance speech Le Guin spiked the likes of “capitalistic” publishers and singling out Amazon, branding them “commodity profiteers” who “sell us like deodorant.” The crowd went wild, eclipsing in a standing ovation when she concluded.

Since the event, Le Guin was widely featured as breaking news in the online media and overwhelmed the hashtag #nbawards.

She based her speech on freedom, mentioning it twice:

I think hard times are coming when we will be wanting the voices of writers who can see alternatives to how we live now and can see through our fear-stricken society and its obsessive technologies. We will need writers who can remember freedom. Poets, visionaries — the realists of a larger reality.

We who live by writing and publishing want — and should demand — our fair share of the proceeds. But the name of our beautiful reward is not profit. Its name is freedom.

Needless to say, we at Ganxy agree with Le Guin that an author earns freedom by getting the fair share of sales, we support her stance and congratulate her on winning the Medal. Furthermore, we actively engage in the quest for freedom, by giving authors and publishers their “fair share of the proceeds” (on Ganxy it’s 90% – we keep 10% for taming the computers and helping the customers) and total control of the content they painstakingly and lovingly crafted, creating beautiful works of art, which are as far from commodities as the meaning allows.

Keep on fighting, poets and visionaries!

P.S.: Did you know Ursula K. Le Guin’s e-book is sold on Ganxy? Check out The Lathe of Heaven:

"The Lathe of Heaven" by Ursula K Le Guin on Ganxy

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How to effectively leverage your content with printed cards

Since we introduced printed cards a few months ago, we’ve seen a wide variety of uses covering both sales and giveaways (see examples below). The biggest takeaway is that content cards are a new distribution channel that help our customers achieve some pretty important goals, like generating revenue, acquiring leads through email address collection, or building their brands.

Let’s face it, there’s a lot of noise when it comes to promoting online and it’s hard to make your voice heard. The Ganxy solution is simple: create printed cards that can be sold or given away in person, anywhere around the world.

Here are a few ways that our customers have succeeded using cards:

  • The Cato Institute distributes cards at events and conferences they attend to disseminate their research via downloads of digital documents.
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  • Freelance book writer and editor Janet Green from thewordverve ordered cards for an author client to sell her eBook at book signings.
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  • Book publisher Graybooks is having one of their authors give cards of their eBook to people in the film industry who might be able to accelerate the process of turning the book into a film.
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So how should you use Ganxy cards?

Use events like speaking engagements, conferences, book signings, and concerts are the perfect opportunity to leverage a captive audience. Even consider selling or giving the cards to local books stores and cafés where they can be sold at a nice profit.

How does it work?

We print and ship the cards for you, using your branding, or we’ll give you a block of redemption codes that you can affix to cards or other materials that you print. Also, just like all the other campaign options within Ganxy, cards can be loaded with one or more pieces of content.

Cards cost about $0.69 each and can be shipped anywhere in the world in orders of as few as 50. To order cards, create a “Campaign” in your Ganxy account and then you’ll see a button for ordering cards. You’ll provide use with a few details for the cards you’d like to get and you’ll be on your way.

Email us at help@ganxy.com if you have any questions.

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Introducing Ganxy Promotional and Special Sales Campaigns

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Imagine you’re a small innovative publisher, just like Mercury Ink, and you want to build interest in an upcoming book series that you’re going to be releasing (in this case, Chris Stewart’s “Wrath and Righteousness” series). Your goal is to build interest in the series by offering select readers – i.e., an exclusive group of people – a free copy of the first book and making sure that it’s not accessible for free to the general public. You can’t do it through Amazon, iTunes, or B&N for a few reasons, among them, that you have no idea which retailer (or reading device/app) each reader in your audience prefers. Also, the only way to give eBooks to a select group of readers via the major retailers is to pay close to full price – for an eBook that you own the rights to!

So what do you do? You use Ganxy to deliver that book so that readers can access it on all devices. As a matter of fact, in a couple of weeks you give away more than 45,000 eBooks at a fraction of the cost that the retailers want to charge you. And, you never have to worry about a single customer support issue because Ganxy handles that for you.

Ganxy promotional and special sales Campaigns: Making the most of your content

One of the core beliefs that drives us here at Ganxy is that those who create content should be able to make the “most of it.” This was the motivation behind creating our game-changing direct sales tool which gave content providers more of every sale and more data from their customers. And this is why we’re pleased to announce that we’re extending our toolkit so you can deliver your digital content directly to consumers as part of promotions, special sales, and more.

Selling your content directly via Ganxy isn’t the only way to leverage its value. Maybe you’d like to give away content in exchange for an email address, or give away 100 copies of your eBook to promote it, or send a single copy to a reviewer. The point is that you want to be in control of who receives your content for free and what you get in exchange for that (awareness, consumer email addresses, analytics data, etc). And, you want to make sure that consumers always have a good experience by making the content accessible on every device and giving them customer support via Ganxy in case they need assistance.

With Ganxy Campaigns, you can digitally fulfill any kind of content you like, from full-length eBooks and previews to videos like trailers to audio like audiobooks. You can deliver a single piece of content, like an eBook, or multiple pieces of content together, like a few eBooks along with a trailer. You can deliver that content online or even create printed cards that you can load up with the content of your choice.

Getting started

You can go to ganxy.com to get started in just a few minutes.

To keep things simple and inexpensive for you, we keep the costs of making content available for redemption low. The total cost of a single content redemption is $0.25, but you’ll only pay $0.05 up front and the remaining $0.20 redemption fee when consumers get access to the content. In other words, if you set up a Campaign to make an eBook available to 1,000 people as part of a promotion and only half of them redeem, you won’t be charged the $0.20 redemption fee for those who haven’t accessed the eBook.

The redemption fee includes email address collection, analytics data, optional access control (if you’d like to limit those who can access), Ganxy’s guidance interface (to make sure your customers can access content on every device), and direct customer support. Printed cards will cost roughly an additional $0.45 per card (before shipping / tax). If you’d like to offer 1,000 redemptions or more, email us at questions@ganxy.com for our bulk discount rates.

Try it at no cost

If you’d like to try out Ganxy’s Promotional and Special Sales tools, go to ganxy.com and sign up. To make sure it’s risk free, we’ll let you offer the first 12 redemptions at no cost to you.

In our next installment we’ll look at some of the ways you can use Ganxy Promotional and Special Sales Campaigns in more detail.

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3 examples of how to succeed with your Ganxy Showcase

So you’ve created your first Showcase and are looking at it with a mixture of both pride and joy. Now you’re wondering, what can I do to take full advantage of it? In this post we’ll show you a few examples of how some authors and publishers have been using a Ganxy Showcase across their online presence to increase the effectiveness of their promotions and sales efforts. If you haven’t created a free Showcase yet, go to get.ganxy.com to get started. It takes just a few minutes.

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Your goal: Get your Showcase in front of potential buyers any way you can

As we’ve written in this blog, the Ganxy Showcase is designed to accomplish two primary goals: 1) to help your audience get a feel for your book and 2) to make it easier for your audience to buy how they prefer. Your goal is to get that Showcase in front of as many potential buyers as you can. We’ve made it easy for you by having every Showcase page be sharable, and the Showcase itself can be embedded on websites, Facebook pages, and blogs.

Let’s take a look at a few examples:

Diversion Books: Coordinated their launch for Mark Cuban’s “How to Win at the Sport of Business”

When Diversion Books launched Mark Cuban’s first published book they wanted to make sure to tap into the loyal following that the billionaire entrepreneur had acquired. To do this, they used Ganxy as part of a coordinated launch and made sure that any potential buyers they reached would be brought right to the Showcase where they could preview and buy.

  1. They embedded the Showcase on their site
  2. They embedded the Showcase on a Facebook page
  3. They ran display ads that linked directly to the dedicated Showcase page
  4. They tweeted the Showcase page link
  5. They posted the Showcase on their Facebook newsfeed

You’ll also notice that Cuban’s fans shared the Showcase using the social sharing buttons that are included within the Showcase (for Facebook, Twitter, Google+, and Pinterest).

Author and Cracked.com columnist Robert Brockway: Promoted directly to his fans

Rx-Ep1-Cover-Final-TinyCracked.com editor and columnist Robert Brockway has obtained a significant online following through his writing. He set up a Showcase page for the first book in his series, “Rx: A Tale of Electronegativity”. Just like Diversion Books, Robert Brockway coordinated the launch of his book series across all of those online destinations where he was reaching his fans.

  1. He tweeted the Showcase page link
  2. He embedded the Showcase on his Facebook page
  3. He linked to the Showcase at the end of articles that he’d written
  4. He linked to the Showcase page from his website

Hipso Media: Used their blog as the centerpiece of their promotions

Since publisher Hipso Media generates some pretty significant traffic to their blog it made sense to feature one of their books, “Valentina Goldman’s Immaculate Confusion,” directly in the blog itself:

  1. Here’s how the Showcase looks embedded directly on their WordPress blog
  2. The team at Hipso also decided to have a bit of fun with their presentation of the book. In this case, they linked directly to the Showcase from underneath a catchy photo
  3. They also embedded it on their Facebook page
Showcase on a Facebook Page

Showcase on a Facebook Page

Summary: Getting a Showcase in front of your audience is a breeze

To wrap things up, let’s summarize some of the “best practices” you should use to get your Showcase in front of your audience:

  1. Website, blog, and/or Facebook page: Embed your Showcase
  2. Twitter: Tweet your Showcase page link
  3. Facebook newsfeed: Post your Showcase page link
  4. Display ads: Buy ads linking directly to your Showcase page
  5. Blog posts: Try to Include links to the Showcase page on any post mentioning your book
  6. Email: Send your Showcase page link in an email to newsletter subscribers and other acquaintances

In our next installment we’ll go into a bit more detail about the steps you’ll need to take to embed on your website, Facebook page, or blog.

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What’s coming in 2013 from Ganxy

As the end of the year is quickly approaching, we at Ganxy figured we’d give you a bit of insight into what’s coming next year.

ganxy2013

First: a quick year in review for 2012

Ganxy’s mission is to put more power in the hands of content creators and owners by offering them more flexibility and control with regard to how they promote and sell. During 2012, we took a number of bold steps toward achieving this.

After witnessing the success of our music product and sensing a real need in the publishing community, we decided to launch our eBook product, which had been in the making since late 2011. A big thank you to all of the authors and publishers of the world who were instrumental in providing the feedback we needed to bring the right product to market (and improve it every week since!).

We added an email collection feature to make sure that authors/publishers could connect directly with their audiences. Just last week we launched a bundling feature so that authors and publishers could have more control of what they sell and how they sell it (See an example). They don’t have to go through the efforts of combining and formatting files to make single volume omnibuses; now they can set it up by themselves in just a few minutes.

Coming for 2013

So what’s coming next year, you may ask? While we’re not going to give too many specifics (that would ruin the suspense), here are just a few of the things you can expect from us:

Advanced analytics: More than ever, analytics are crucial to successful marketing campaigns for businesses in general, and more specifically for authors and publishers. The point is, you can’t be in the dark about your marketing efforts; Ganxy is going to tell you what’s working and what’s not so you can figure out and focus on those actions that bring you success.

More Showcase flexibility: A lot of authors and publishers have mentioned to us that they’d like more flexibility with regard to how they set up and display Ganxy Showcases. Look out for some great new features to address this.

More content control: As mentioned, this year we brought you bundles to give you more options with regard to what you’re selling and how you’re selling it. Stay tuned for more features that enable you to package content in different ways to create new promotion (or sales) opportunities.

A few wild-card features: We can’t predict everything! We’re constantly listening to our customers (we love their feedback) and seeing what needs exist in the marketplace. New challenges will undoubtedly arise in 2013; we’ll be there to address them!

Bottom line: during 2013, Ganxy will continue marching boldly forward and offer tools and features to realize the vision we’ve had since we founded the company in 2009: giving authors, publishers, and anyone else out there who owns or creates content more control of their promotions and sales. To see what we mean, try it out at get.ganxy.com – it’ll only take you a few minutes to see what we’re talking about.

Most importantly, 2013 is coming – make sure you’re not trapped in 2012 – follow our blog and you’ll be the first to know about all of the new and exciting Ganxy features.

Happy holidays from the Ganxy team!

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A present from Ganxy: Bundling and gifting eBooks with ease

As we’re smack dab in the middle of the holiday season, Ganxy wants to give you, the authors and publishers of the world, promotional tools that make sure you can take advantage of the gift-giving season.

That’s why we’re pleased to announce Ganxy digital bundles and gifting.

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Putting you in control of your sales and promotions

In the past, to set up a bundle and sell it from one of the major retailers you’d literally have to create a new eBook by combining a few other eBooks into a single file, reformatting it, adding a table of contents, new cover image, etc. Not exactly a spur of the moment decision. And, you’d still be at the retailer’s mercy as far as timing is concerned, including getting approved and changing the price.

Ganxy has changed all of that. Ganxy’s new bundling feature puts you in control of your promotions by letting you choose any of your eBooks that you’d like to bundle and sell together at the price of your choice. You’re not creating a new file that combines a bunch of eBooks – instead, this is a true bundle in the sense that buyers will be getting individual copies of each eBook as part of their purchase. You can change the price and even start and end any promotion at any time you’d like.  Here’s how award-winning author Melissa Foster’s doing it: Melissa Foster’s Holiday Bundle.

Melissa Foster Bundle

          Example of a bundle – Click to try it!

Authors can make it easier for new readers to discover their books. Publishers can reinvigorate backlist titles by packaging with newer titles.

The Holiday Season: There’s no better time for bundling and gifting

How about giving your sales a boost by creating and promoting a discounted holiday book bundle? It’s so easy that you can send one out right now — send in a newsletter to your audience, share on Twitter and Facebook, etc. Here are a few ways you can give your holiday sales a boost:

  • 2-for-1 Discounts: Who can resist a freebie? Choose your combination, 3-for-2, 4-for-1, etc.
  • Daily Deals: Create as many bundles as you’d like as often as you’d like.
  • Flash Sales / Limited-Time Offers:  You pick the duration: 1 hour, 1 day, or any other time.

Your buyers even have the option to send your bundle as a gift! With Ganxy’s new gifting feature all it takes is a recipient’s email address and buyers can send last-minute gifts to their friends, relatives, or just about anyone else along with a personal message for the recipient to see. Tell your audience that if they’re stuck trying to figure out what to give to someone, it’s your eBook bundle to the rescue: they travel with the speed of light! Plus, Ganxy supports all devices.

Another advantage of selling direct via Ganxy

As with any other direct sale via Ganxy, we charge just 10% of net sales. And, you can use a bundle Showcase just like you’d use any other Ganxy Showcase, which means sharing it across social networks and emails, and embedding it on your website, Facebook page, and blog.

So what are you waiting for? The holiday season will be over in a couple of weeks, so set up a direct-sales enabled Showcase. You’ll be bundling in no time.

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Maximizing the effectiveness of your promotions with direct sales (part 2 of 2)

Keep your customers happy

In our last installment we mentioned a few of the operational challenges you would face if you decided to build a direct sales solution on your own using a run-of-the-mill payment provider. The other side of the coin which is equally – if not more – important to consider is the customer experience challenges you’re going to face. After all, the last thing in the world you want is to sell your audience a great book and then get complaints because they couldn’t figure out how to access it.

Let’s look at a few of the challenges you’d face if you tried to maximize your customer’s experience on your own:

Making sure your customers can access on all their devices:  In the world of eBooks there are several different formats, including the popular ePub, Mobi, and PDF formats, each of which is appropriate for a different device or reading app (more on this). You need to make sure that your customers can read on the device or app of their choice – not yours. Emailing your mother an ePub file is not enough, she needs to know how to transfer it to her Nook. Similarly, simply sending your customers a PDF won’t ensure that they can figure out how to access it on their Kindle, Nook, or smartphone, and even worse, a PDF provides a poor reading experience on those devices.

To get around this, you’re not only going to have to provide customers with the right files, but you’ll need to give them very specific instructions on how to access that file on the device of their choice.

The Ganxy solution:  Ganxy provides guidance to make sure that buyers can access their content on the device or app of their choice. For any eBook file we’re provided, we’ll make sure that the buyer is presented with clear and specific instructions to access it on the appropriate device or app. Want to make sure your customer can read those Mobi files on the Kindle, ePub files on the Nook, either format on the iPad or Android, and so on? We’ll handle this for you.

Ganxy auto-detects the user’s device and provides specific guidance.

Providing Customer Support:  No matter how thorough you are, customers buying direct will have problems, they’ll need direct assistance, and this assistance will take time. Of all the needs that we’ve mentioned (payment processing, file hosting, content delivery, guidance), this is the easiest to underestimate but can be an absolute time suck if not handled properly. It’s the last thing any author, musician, or content owner wants to spend time dealing with.

The Ganxy Solution:  In addition to providing the guidance for devices and apps, Ganxy offers your customers a direct channel to ask questions. These questions range from how to download or transfer a file, to making a payment, to any number of other things.

Handling these crucial functionalities on your own would be an enormous drain on your time and more significantly a distraction from what you really want to do: create and market your content. Shopping cart services aren’t going to provide this functionality either. Other commerce services for digital content may touch on some of these functions, but they fall short in the end when it comes to providing the full service your customers deserve. Ask yourself this question: do you want to be woken up at 4:00 AM to handle a support issue for a customer in Europe? We don’t think so — which is why we do it for you.

Ready to start selling direct via Ganxy? Go to get.ganxy.com/directsales to get set up and you’ll be off and running in a matter of minutes.

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Maximizing the effectiveness of your promotions with direct sales (part 1 of 2)

In the next two installments of Ganxy’s guide to maximizing the effectiveness of your promoting efforts, we’ll be talking about one of the most powerful ways to boost your sales earnings: selling direct.  Here’s the idea: you’re generating buzz for your content which is translating into traffic. Instead of driving that traffic away to retailers who’ll collect in the range of 30 – 65% of your earnings (Amazon, B&N, and iTunes), why not just sell directly to the customer and keep 90% of net sales?

You can try to piece together all of the functionality required for direct sales on your own, but you’ll face a number of obstacles if you do so.  This week we’ll look at two of the technical and operational issues you’ll face if you go at it alone, namely: 1) payment processing and 2) hosting & delivering content.  We’ll also show you how Ganxy enables you to handle these challenges with ease.

Payment processing:  You’ll need to offer your customers a quick and convenient way to pay. There are plenty of companies out there that let you process payments, but integrating them into your site could require programming work and ongoing maintenance (services like PayPal simplify this process, but they have other limitations, described below). Moreover, regardless of the payment provider, you’ll be responsible for dealing with payment errors and customer refunds (these are a major pain as they often require back and forth with the payment provider and the customer).

The Ganxy solution: The Ganxy team comprises technical specialists who have worked on perfecting payment service integration so you don’t have to. We interface with payment processing services and handle refunds and payment errors so that you don’t have to. We keep tabs on changes to payment systems and update things on our end to make sure the buyer’s experience is always great.

Hosting files and delivering content:  If you go the route of integrating a payment provider into your site, you’re going to have to worry about getting the content to buyers. Let’s say someone buys a piece of content from you – like your music track or eBook. How are you going to get it to them? Imagine that your album takes off and you have 100, 1000, or even 5000 buyers in a week? Do you want to be emailing individual tracks to buyers after each purchase they make?

The Ganxy solution:  Ganxy handles content hosting and delivery for you. Once a customer has paid, they can immediately download their content from Ganxy.  If they lose a file or want to access their purchase on a different device, they’re emailed a download link to access their own “content library” which works on any web-enabled device. With eBooks, authors and publishers can deliver content in multiple formats (e.g. ePub, Mobi, PDF) to ensure that customers can read on the e-reading app or device of their choice (more on this in our next installment).

Ganxy’s Library

A note about shopping cart services:  Shopping cart systems cover some of this functionality, but they stop short of giving you all of what you need. Some require you to connect your own payment provider account to accept payments from customers; Ganxy connects with payment providers so you don’t have to. Some only provide your customers with a single download of their content (no loss protection, or availability on multiple devices). And they’re certainly not going to provide you with a Showcase to promote and sell your content from your website, Facebook page, blog, and more (more about Showcases here).

And compared to Ganxy, shopping cart services fall short on customer experience. Among other things, they don’t provide customers with guidance on how to access their books on multiple devices, and they offer poor or no customer support. We’ll cover this more in the next installment of this blog series.

The bottom line: Ganxy makes setting up direct sales a breeze

Ganxy has created a toolset that musicians, authors, publishers, and other digital content owners can use to set up direct-sales-enabled Showcases in just a few minutes. We’ve concentrated our efforts on making things easy for you, so that you can focus on what you do best: creating and marketing content. When your customers buy direct via Ganxy, you keep 90% of the net sales (net sales is the price of the book minus any payment provider fees, generally around 5%).

So are you ready to start selling direct via Ganxy? Go to get.ganxy.com to set up a direct sales enabled Showcase, and you’ll be off and running.

In our next installment, we’ll talk about some of the direct sales issues you’ll face in making sure your customers have a good experience.  We’ll expand on a couple of the ideas introduced in the “Shopping Cart” section above and introduce a few more. If you have any questions or any topics you’d like us to cover, don’t hesitate to talk to us.

Read the second installment of the series now 

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Maximize the results of your promoting efforts: a how-to guide

Ganxy’s primary goal is to offer tools that can be used to promote and sell content. It’s important that we help our customers learn how to take advantage of these tools. And so, today we’re launching a how-to-use-Ganxy article series!

 Let’s begin by taking a quick look at the Ganxy Showcase, which is the heart of the Ganxy toolset. Here’s a sample Showcase. When we designed the Showcase we wanted to put all of the tools that authors and publishers need to engage, sell to, and connect with their audience into a single interface.

Engage, Sell, and Connect

The Showcase contains all the elements necessary to give readers a feel for the book: a cover image, preview, description, and even a video. A well-presented book will get the consideration from the audience it deserves.

The Showcase displays multiple retailer links. Why multiple retailers? Because every reader has their own buying preference and we want to make sure that their preferred buying option is right there in front of them (you can use Ganxy Direct Sales, where you keep 90% of net sales — more on that next week).

You’ll also see that there are sharing buttons to tap into your audience’s enthusiasm, by letting them share and spread the word on places like Facebook and Twitter.

Finally, the latest addition to the Showcase: the ability to create direct connections with your audience. In talking to authors and publishers, they’ve voiced that it’s vitally important to their businesses to build relationships with their audiences. This is why any Showcase can be set up to collect email addresses, as shown below.

Consistent branding across all marketing channels

Another key facet of the Showcase is that it allows authors and publishers to consistently present their books across a variety of marketing channels. Take a look at a recent Diversion Books publication, “Obama: The Evolution of a President” by The Washington Post. Here’s a sharable Showcase page, which is ideally tweeted, emailed, or posted to a Facebook newsfeed. Here’s the same Showcase embedded on the Diversion Books website.

Our “Create once, use everywhere™” approach means that anyone can set up a single Showcase and then use it to promote and sell on websites, Facebook pages, blogs, Twitter, and through emails. Need to update your book’s description? No problem, just make the edit in your Ganxy account and it will immediately be updated across all of those marketing channels. Adding a retailer link? Again, no problem. It will be updated everywhere your Showcase is used.

Voila, the author or publisher has complete control over the book’s brand, wherever they choose to promote.

Go create a Showcase!

Now here’s the really good part: any Showcase can be set up in just a few minutes and can be used to promote any type of content, from books to music to video. There are also no fees – Showcases are free to set up and free to use. So go to get.ganxy.com and set yours up. If you have any questions, don’t hesitate to talk to us.

Next week, we’ll talk about the more profitable alternative to selling through retailers: selling directly to your audience. We’ll fill you in on how you can set up in minutes and keep 90% of the net sales proceeds.

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